ERP vs. CRM: What’s the Difference and Which Do You Need?
Lost in the labyrinth of business technology acronyms? You're not alone. Just when you've figured out what KPI and ROI mean, someone starts talking about ERP, CRM, and a dozen other three-letter combinations that supposedly hold the key to business success. But within this alphabet soup lie powerful tools that can truly transform how your business operates—if you know which one to choose. This article will dive into the question of ERP vs. CRM (just those two; we don't have all day here), two very different systems built for very different business needs. So which should you invest your hard-earned time and money in? Let's find out. In this acronym navigation guide, we'll break down the jargon, clarify the differences, and help you figure out which system is right for your business—or if they both are. What Is an ERP System? An Enterprise Resource Planning (ERP) system is designed to integrate a company's internal operations by bringing its core business pr...