How AI Image Generation Is Transforming Employer Branding
You’re writing a blog post to educate people about a topic related to your service. Or building a new page on your website about your hiring process. Or revamping your homepage so it doesn't look like you haven’t updated it since 2001. Then you spend 20 minutes scrolling stock photos, looking for an image that fits your content. Okay— anything that fits. You’ve been at it so long you're starting to recognize the models and photoshoot locations, and you still can’t find something that’s actually appropriate for your topic. So you settle on a vaguely relevant image of people high-fiving in an office. . . and one week later, you see that exact same image on someone else's website. Visuals matter—especially in an era where people scroll quickly, skim headlines, and barely glance at that landing page or blog article you agonized over. Images stand out: they’re often the first thing potential candidates see, and they shape how people perceive your company’s values, tone, and ...